The Challenge:
Dr. Denise Shiosaky, founder of Mission Dental Studio in the heart of the Mission, was looking for an authentic and effective way to market to the Latino community—her primary patient base.
The Solution:
Recognizing the importance of radio in Latino culture and the historical reach of KIQI 1010AM, with programming led by Marcos Gutiérrez and Hecho en California, Dr. Shiosaky decided to sign up as an advertiser on the program Buenas Noticias, hosted by Eliana López and supported by Gutiérrez.
The Result:
In just six weeks, Mission Dental Studio began receiving a new flow of patients directly related to her participation on the program. Through weekly five-minute interviews, the doctor shared practical dental health tips on the radio and in videos through our YouTube channel, creating a close connection with listeners and generating real trust—an essential value in the Latino community. She was also photographed for social media.
Conclusion:
An authentic communication strategy, in the right medium, can translate into measurable results. With Good News, Dr. Shiosaky not only promoted her clinic but also strengthened her role as an ally in the health of her community.
